Deskside Chat with the Board: Ariff Sidi

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We had the privilege of sitting down with one of our newest Board members, Ariff Sidi, former GM & Chief Product Officer at Edgecast, a division of Verizon Media. During our conversation, Sidi shared some of his major career accomplishments and his convictions as a father and how these experiences led him to join the Board at Children’s Institute.

Ariff, you’ve had quite an impressive career – from engineering to product management to media and tech! Could you walk us through your professional journey, highlighting some of your achievements?

I started off in software engineering at Qualcomm, having graduated from the University of California, San Diego. In the beginning, my work was hands-on, writing code. While it was intellectually challenging, it was also a bit removed from the consumer experience, and I wanted to create products that touched people’s lives more directly. That led me to Disney, where I began migrating from engineering to product management.

During my 12-year tenure at Disney, I built a variety of products and technology that people were using and enjoying daily, which I loved. I also played a central role in the development of ABC’s industry-first video streaming platform, which my team built in only 62 days, and kicked off an entire industry transformation that is still ongoing today! In the process, I filed 10 patents, won an Emmy award and two additional Emmy nominations. I also earned an MBA from UCLA during this time.

After my time at Disney, FOX and a couple of start-ups, I went on to become the Chief Product Officer at a division of Verizon During my time at Verizon, I led the business through two private equity transactions, after which I decided to take some time out to spend with my family.

 Wow, what an incredible impact you’ve made across multiple industries! It must’ve been a rollercoaster of an adventure to be part of an unprecedented transition from traditional media to streaming, and congrats to you!

Can you share about what motivated you to join Children’s Institute’s Board of Trustees?

Ultimately, being a father of two young kids in the same age range as Children’s Institute’s children is what motivated me to join and why Children’s Institute’s mission and work resonates with me personally.  I recognize that a stable and healthy childhood makes a huge difference in launching young people into successful and happy adults. If I were to think of my own kids in anything but the best conditions – not being cared for, not having access to education, feeling unsafe, not having the opportunities they currently have, not having their dad around, etc. – it’s heartbreaking.

Knowing that not all children are afforded these opportunities, and that Children’s Institute is pushing hard to change that is the source of my motivation to get involved. I’m hoping that I can use my skills as a technologist, business leader, and dad to support Children’s Institute and the great work it does.

That’s wonderful to hear and thank you for your incredibly big heart and desire to help the children of Los Angeles, particularly those who are consistently marginalized and underserved. Children’s Institute’s North Star states that all children and families can achieve educational success and emotional wellbeing to build lasting pathways to lifelong health and economic mobility. Can you share what specifically connects you to Children’s Institute’s North Star?

I want to start off by sharing a quote by Martin Luther King Jr, from his book, “Why We Can’t Wait.”

It is obvious that if a man is entered at the starting line of a race 300 years after another man, the first would have to perform some impossible feat in order to catch up.

While this quote is specifically about racial inequality and reflects the challenges that many African Americans face today, I think it is has quite a lot of relevance to the work of Children’s Institute. It is difficult to compete if your starting line is so far behind your peers. That’s why the work of Children’s Institute and its work in early childhood education and head start programs is so important. How one starts their lives impacts their future and their early years in childhood carry forward into adulthood. I believe in a fair playing field, for kids most of all.

Let’s give these kids a better start to ensure better outcomes in the future.

What a powerful motivator. It’s true that to make a lasting impact, it often starts with the early stages of childhood. That relates to a statement that was recently made by a fellow Board member, Sunil Gunderia, who said, “The most effective and efficient societal investments in education are those made in early childhood education.”

Now that you are a member of Children’s Institute’s Board, what is something you would like to accomplish in your work and advocacy through Children’s Institute?

There are three parts to what I’d like to accomplish as a Board member of Children’s Institute:

First, in an early meeting with Martine Singer and Catherine Atack, before I became a member of the Board, they had mentioned that Children’s Institute has been around for over a hundred years – since 1906, which is about the time LA Children’s Hospital was established. But a major difference is the level of public awareness between the two. I would like to help build awareness for Children’s Institute and its work through my efforts and connections.

Second, because of my background in tech, I hope to be helpful in guiding the use of technology to drive and improve efficiencies to contribute to better outcomes internally.

And third, also related to technology, but more specifically as it relates to its externally facing products. I hope to be helpful in guiding the use of technology to improve products and services delivered to CII’s children and families.

That’s wonderful! We’re so excited to have you onboard! On a personal level, can you share some of your hobbies?

I have a bunch of hobbies, most of which lean pretty technical. I enjoy photography; I also enjoy sailing and powerboating; I’ve always been big into cars and had an amateur racing license at one point; I do a lot of DIY from electrical to plumbing to carpentry to metal work; I do some content creation; and I’m building an AI home automation system. I’m probably forgetting something. One day I will get a private pilot license, but my wife has forbidden me to do that while we have young kids!

Are there any other interesting facts about yourself?

I mentioned I had several patents from my time at Disney. There’s a high likelihood, probably a certainty, that you have come across and experienced one of my patents if you’ve ever watched a streamed video with ads in it. If you’ve noticed the countdown timer during an ad or how you can’t skip the ads, you’ve come into contact with one of my patents!

Thank you so much for your time, Ariff. It was a pleasure getting to know you and your desire to make a positive impact on the lives of children. Welcome to Children’s Institute!

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Children’s Institute’s Top Moments of 2018

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This month, we took a moment to pause and look back at a few highlights from Children’s Institute this past year. In 2018, we adopted an ambitious strategic plan that will double the number of children and families we serve over the next 10 years. As part of this strategic plan, we spent last year expanding services focused on supporting children and families facing adversity across Los Angeles. This included launching a new initiative in Watts supporting children and families exposed to gun violence. We also looked for ways to bring new experiences to kids in our programs like attending a theatre performance, camping or building their first bike.

Like previous years, our successes in 2018 were powered by the strong support of our greater LA community. Events were supported, attended and hosted by amazing volunteers and in-kind items were donated by local CII friends and businesses. The donors who fund crucial CII services continued to support our organization with a record number of gifts. We ended the year on a high note by raising almost $1 million at our inaugural Cape & Gown Gala on November 14 when we honored child advocates Beth & Bob Lowe along with Frank, Berta and Sam Gehry.

We’ve already started working to make an even bigger impact in 2019, and we’ll keep you updated along the way.

Supplied for Success

We celebrated our four year-old Head Start graduates with a back-to-school event ensuring a successful transition to kindergarten. The children received backpacks filled with school supplies provided by Age of Learning.

“It has always been our goal to achieve school readiness for our children and their families. The backpack donation ensures our children starting kindergarten have all the essentials,” says Justine Lawrence, Vice President of Head Start, CII.

The Healing Power of the Arts

Youth from our Individualized Transitional Skills Program  and Santee Education Complex were treated to a performance of Daniel Beaty’s “emergency” at the Wallis Annenberg Center for the Performing Arts. The one-man show featured poetry, music and humor as Beaty played an array of characters coping with the effects of trauma. Read more about the event.

Supporting Children Exposed to Gun Violence

We launched a new initiative in partnership with the LA City Attorney’s Office and LAPD to support children in Watts who have been exposed to gun violence. The REACH TEAM ensures children and families in Watts receive appropriate and timely crisis intervention and support services through Children’s Institute and partner organizations. Read more about the partnership.

Gears for Kids

Our annual Gears for Kids event went off without a hitch thanks to our partners at Haworth.  Partners from 24 major design firms built bikes with kids from our Power-Up after-school program. Each kid got to take their bike home at the end of the day. In-N-Out Burger sent a food truck keeping our kids and volunteers energized.

Happy Campers

We held our 8th annual Camp Booth retreat at Booth Ranches in Fresno where kids got to spend time in nature and build camaraderie. Youth got to see a movie under the stars, interact with horses and make s’mores. Camp Booth was hosted by former board member and longtime supporter Loren Booth.

UCLA Career Day Opens Horizons for Youth

Our Power Up after-school program youth joined us for our first College & Career Day. The event was hosted by the UCLA Latino Alumni Association. Kids created resumes and figured out the skills they will need to make their dream jobs a reality. UCLA students and alumni also spoke to the kids about their unique college and career paths.

Cape & Gown Gala Raises $1.3 million for Services

Children’s Institute welcomed 400 guests to the Fairmont Miramar Hotel & Bungalows in Santa Monica to honor Beth & Bob Lowe and Frank, Berta and Sam Gehry at the first ever Cape & Gown Gala. The event raised close to $1 million for Children’s Institute’s programs. Read more about this successful event.

Early Head Start Expands to Compton

CII opened its first Early Head Start Program in Compton. Serving 140 infants and toddlers, the program provides crucial services to set kids up for future success. To celebrate the grand opening, CII invited kids, families and community members to an event with food and music.

A New Home in Long Beach

The day after we celebrated the new Compton Early Head Start, CII headed further south to celebrate the grand opening of our Long Beach center. The award-winning 20,000 square foot hub was designed by DSH // architecture.

Winter Family Festival Spreads Holiday Cheer

In December, we hosted our annual Winter Family Festival. The event opened our Otis Booth Campus to more than 2,500 children and families. The day included special holiday moments for kids including storytelling, arts and crafts and cupcake decorating. There was also an obstacle course and lots of giveaways for children and families who take part in CII’s programs.

Working as a Team

More than 30 CII staff members finished up the year by completing in the rigorous LASpartan Race. With several stunning displays of teamwork, the group pushed the limits as they climbed over barriers and swung through rope courses to finish as a team. Those who compete in Spartan races demonstrate a camaraderie towards other participants, embrace the challenge of the unknown and set out to prove they can accomplish difficult things. Mission accomplished.

Want to learn more about CII?

Read our 2018 Annual Report and Impact Report.

Make a difference in the lives of children and families exposed to adversity and poverty by making an end-of-year donation this holiday season.

 

For One Employee, the Holidays are a Full-Time Job

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Having served as the President & CEO’s Executive Assistant for seven years, leading holiday decorating at Children’s Institute was not originally in Josh Pleiness’ job description. When a contractor fell through for decorating the Otis Booth Campus five years ago, Josh jumped at the opportunity.

It doesn’t take much time talking to Josh to realize he loves the holidays. He puts up three different trees at home and has so many decorations personally, he needs a separate storage unit. This December, he wrapped up another year decorating the Otis Booth Campus as well as the Long Beach, Watts, Burton Green and Mid-Wilshire campuses.

“There’s always something going on in my head,” he said. “I do thoroughly enjoy holiday decorating, but everything I do stresses me out sometimes.”

Josh described both of his parents as creative and being the original inspiration for his enthusiasm for the holidays. He fondly remembers his family bonding over putting ornaments on trees and stringing garland.

Growing up with one parent in the military, he got to experience how different regions celebrated. He spent time in Florida, Germany, Michigan and Alaska. When he got his degree in interior design and interior decoration from the Art Institute of Pittsburgh, he saw an opportunity to apply those skills to holiday decorating.

“It is all about families being together and spending time together.”

At CII, Josh sees an extra level of importance in his work. The decorations are a chance for the children and families served at CII to feel togetherness during the holidays. For many, past Decembers may have been a difficult or even traumatic time. Josh’s work helps provide a backdrop for happier memories and experiences.

“It is all about families being together and spending time together,” he said.

Josh remembers one year when a boy around the age of six had just come out of a therapy room. He was in a program that works with school-aged children, and clearly upset about something. He had just been crying. Josh invited him over to help him put the ornaments on the tree. Josh said he joined him in decorating for quite some time and the boy was eventually laughing at the end of it.

Experiences like these motivate Josh to go above and beyond simply pulling decorations out of storage and putting them up. Last year, he built a giant dreidel from scratch. A previous year he noticed the paint chipping off the ornaments so he carefully hand painted them to stay within budget and ensure everything looked perfect.

Knowing that the end of the year can be a stressful month for many staff, Josh sees the decoration as an opportunity to bring happiness to staff who may be feeling stretched. He said staff will often approach him and say how much they appreciate the decorations. It is something many look forward to during this time of year.

While Josh’s dream would be to one day design and decorate the holiday celebration at the White House, he is happy knowing how many people appreciate his work at CII. Josh jokingly said the only downside to all of his work is that it eventually must come down.

“If it were up to me, I’d leave it up all year,” he said.